It's easy to drown in numbers (followers, views, total sales) and still not know whether your business is actually healthy. A KPI (key performance indicator) is just a number that tells you something you'll act on. For a maker, a small handful beats a giant dashboard every time.
The numbers worth watching
- Profit margin: what you keep after costs and fees, as a share of the sale. The single best measure of health.
- Profit per product: which items actually make money, so you know what to push (and which to fix).
- Best-sellers by units and by profit: they're often not the same list.
- Stock runway: how long your finished stock lasts at the current sales pace, so you restock in time.
- Average order value: what a typical customer spends, and whether bundles are lifting it.
The numbers to mostly ignore
Followers, likes, and even raw revenue are easy to obsess over and rarely tell you what to do. Revenue with no view of cost can hide a business that's busy but barely profitable. Vanity metrics feel good; they don't pay you.
Track the numbers that change a decision. Ignore the ones that only change your mood.
Check them on a rhythm
- Weekly: what sold, what's running low.
- Monthly: profit margin, best and worst products, average order value.
- Per season: runway and demand heading into a busy stretch.
Make them easy to see
KPIs only help if you actually look at them, which means they can't live in a spreadsheet you dread opening. From the Maker plan, Keepsel's profit reports come from the sales and costs you already track, and you can ask Suli for your margins, your best sellers or what's running low. The numbers that matter become a question, not a chore.