Handmade pricing calculator
Materials, your time, packaging, and marketplace fees: get the price that actually pays you. See your profit, margin, and what an hour at the workbench really earns.
What goes into one unit
Capped at 90%
6.5% transaction + 3% + $0.25 payment processing. Nothing you type is saved or sent anywhere.
Suggested price
$15.43
Keepsel does this for every product
Keep your materials and recipes in Keepsel and every product's true cost is worked out for you, and kept current as supplier prices change. You see real profit per product, not a one-off estimate.
Start free for 30 daysHow to price handmade products
The most common pricing mistake makers ask about isn't charging too much: it's forgetting costs. A candle isn't just wax. It's the jar, the wick, the label, the box it ships in, the 20 minutes it took to pour, and the 9.5%-ish the marketplace keeps. Price from the complete cost and the profit you see is profit you actually keep.
A dependable starting rule: cost × 2 for wholesale, cost × 4 for retail, where “cost” already includes your labor at a real wage. If ×4 feels impossible for your market, that's the signal to cut material costs or production time, not your pay.
Common questions
How do I price a handmade product?
Start from your true cost per unit: materials + your labor (minutes × an hourly rate you actually want to earn) + packaging. Then add the marketplace's fees and your target profit margin on top. The formula this calculator uses is price = (cost + flat fee) ÷ (1 − fee % − target margin), so the margin you pick is what you actually keep after fees.
What profit margin should handmade sellers aim for?
Most makers target a 50% margin on their direct/retail price: enough to cover overhead, marketing, and mistakes, and to leave room for wholesale (typically cost × 2) without selling at a loss. Under 30% gets fragile fast once fees and shipping surprises land.
What fees does Etsy charge?
For US sellers, roughly 6.5% transaction fee plus 3% + $0.25 payment processing on the order total (plus the $0.20 listing fee). This calculator bundles those into the Etsy option so your profit is the after-fee number.
Should I count my own labor in the cost?
Yes, always. If you don't pay yourself in the price, you're subsidizing every sale with free work, and you can never afford to hire help or wholesale. Set an hourly rate you'd accept as a wage, and treat profit as what's left after that wage.
Calculators for your craft
Same tool, with your craft's typical materials prefilled:
Stop re-doing this math in a spreadsheet
Keepsel keeps your materials and recipes, works out every product's true cost for you, and shows your real profit as you log sales.
Start free for 30 days