The Keepsel brand
How Keepsel looks, in one page. Keepsel is the brand people meet; Crater Ink Studios signs the footer.
The mark
A K and an S made from one folded ribbon. Use it in one colour only, with the gaps where the ribbon folds.
keepselWith the name: always lowercase “keepsel”, the mark to its left, the gap about half the mark's width.
Files: amber · ivory · night · any colour (SVG)
Colours
Dark and warm, with one accent. Amber is the only colour that asks to be pressed.
Night
#15171E
The page
Panel
#1D2029
Cards and windows
Ivory
#F7F4EF
Text, avatar discs
Warm Amber
#C9A463
The one accent: buttons, the logo, the team
Charcoal
#2C2C2C
Text on amber
Type
Aa
Bricolage Grotesque, ExtraBold
Headlines and the name. Tight tracking. Shared with Crater Ink Studios' logo.
Aa
Geist, Regular to Semibold
Everything you read. Geist Mono for numbers in tiles.
The team
Simple amber shapes with two dot eyes and little feet. Suli is the one you talk to; each specialist has its own shape.
Suli
The one you talk to
Inventory
Keeps your stock steady
Production
Plans what to make
Orders
Quick on its feet
Finance
Keeps the numbers balanced
Storefront
Coming next
Moods
Hello
Default
Thinking
While it works
Done
Something finished
Needs you
Waiting for a yes
Please don't
- Recolour the mark outside amber, ivory and night
- Stretch, outline, shade or add a glow to the mark
- Give the team hands, props or new features beyond their four moods
- Put Crater Ink Studios anywhere but the footer