Makers are great at adding products and terrible at cutting them. Every new idea gets a spot in the lineup, and the lineup only grows. But each product you keep costs something: materials tied up, time to make and restock, attention split. Pruning isn't failure; it's how you make room for what works.
The signs a product should go
- It doesn't sell: slow movers tie up materials and shelf space for little return.
- It doesn't earn: even if it sells, a thin or negative margin means it's costing you to keep.
- It's a hassle: fiddly to make, fragile to ship, or a magnet for returns.
- It distracts: it pulls time from your best products without paying for it.
Look before you cut
Check the numbers before you act on a hunch. A product might sell slowly but earn great margin, or sell well at a loss. Pull its units sold and its real profit before deciding. The data sometimes surprises you.
A smaller lineup of products that sell and earn beats a big catalog of maybes.
Discontinue it cleanly
- Sell through or use up the materials you already have, rather than tossing them.
- Mark it discontinued so it stops showing up as something to restock.
- Keep its records: past sales and costs are still useful history.
- Tell customers if it had a following; a "last chance" can clear remaining stock.
Keep the history, lose the clutter
The reason makers avoid cutting products is that they don't want to lose the record. Before you delete anything, export its history from Keepsel's Reports & data: the sales, inventory and purchase exports are on every plan, and the product and profitability exports come with the Maker plan. The record stays even after the product leaves your lineup, so retiring something is a clean decision, not a deletion you regret.