keepsel
← All posts

· Updated · 1 min read

How to Price Custom and Commission Work

Custom work feels flattering, and it's quietly underpaid. One-offs take more time and more back-and-forth, so here's how to price them so they're actually worth it.

A custom request is a compliment: someone wants something only you can make for them. It's also where makers most often lose money, because a one-off carries costs your standard products don't: design time, back-and-forth, sourcing special materials, and the risk that it's harder than it looked. Price custom work like your regular products and you'll quietly underpay yourself for your most demanding jobs.

What makes custom cost more

  • Design and consultation: the time spent figuring out what they want before you make anything.
  • Special materials: small quantities, rush sourcing, or pricier one-off supplies.
  • Revisions: the back-and-forth that a standard product never has.
  • Risk: a custom piece can't easily be resold if it goes wrong.

Build a custom price, don't wing it

  1. Start from the true cost of the materials and base work.
  2. Add the design, consultation, and revision time at your real hourly rate.
  3. Add a premium for the risk and the bespoke nature of one-off work.
  4. Set limits: how many revisions are included before extra charges.
Custom work should pay better than your standard line, not worse. It asks more of you, so it should give more back.

Protect yourself with a deposit

Because custom pieces are hard to resell, take a deposit up front. It funds materials and protects you if the customer disappears. Treat the job like a pre-order with a clear scope, price, and timeline agreed before you start.

Quote custom work on real numbers

The danger with custom is quoting a price before you know the cost. Keepsel keeps a true cost on your materials, and from the Maker plan a real value on your time, so you can build a custom quote from actual numbers and make sure your most demanding work is also your best paid.

Run the whole shop from one conversation.

Put this guide to work

Keep reading

Get the next guide by email.

Plain, practical notes on pricing, stock and running a small handmade shop, and what's new in Keepsel.

Occasional emails from Keepsel: new guides for makers and what's new in Keepsel. Unsubscribe anytime. We confirm by email first. See our privacy policy.