Ask a maker what their product costs and you'll usually hear the price of the materials. But materials are only one piece. Your true cost (what accountants call cost of goods) is everything that goes into making and delivering one finished item. Miss the hidden pieces and every "profitable" sale is quietly smaller than you think.
1. Materials (all of them)
Start with the obvious: the raw materials in the product itself. Then add the easy-to-forget ones:
- Components: wicks, findings, hardware, closures.
- Packaging: boxes, tissue, labels, mailers.
- Consumables: the bit of glue, thread, or finish you use up each time.
Track each material by the unit you actually buy it in (ounces, feet, sheets) so you can cost the exact amount a product uses, not the whole roll or bottle.
2. Your labor
Time is a cost even when you don't write yourself a paycheck. Estimate how long one unit takes (making, finishing, packing) and multiply by an hourly rate you'd be willing to hire someone at. That number belongs in your cost whether or not you pay it out today.
3. Overhead
Overhead is the cost of being in business at all: studio space, tools and equipment, software, utilities, fees. You don't need to be precise to the penny. A simple approach: add up your monthly business costs, divide by the number of units you make in a month, and add that per-unit slice to each product.
Materials tell you what a product costs to buy. True cost tells you what it costs to sell.
Put it together
- Add up materials used in one unit (including packaging and consumables).
- Add labor: time per unit × your hourly rate.
- Add an overhead slice per unit.
- The total is your true cost: your real break-even price.
Why it's worth doing
Once you know true cost, everything downstream gets easier: pricing, deciding which products to keep, spotting which ones secretly lose money, and knowing whether a wholesale order is worth it. It's the single most useful number in a maker business.
Doing it by hand once is a great exercise. Doing it for every product every time a supplier raises a price is not. Keepsel keeps a true cost for each product from its recipe, and from the Maker plan your time and components too, so the number stays current and your prices can keep up.