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How to Handle a Material Price Increase

Your supplier just raised prices. If your product prices don't move with them, the increase comes straight out of your margin. Here's how to respond.

Sooner or later a supplier raises a price: wax, vinyl, blanks, shipping supplies. It feels small in isolation, but every product that uses that material just got more expensive to make. If your prices don't respond, the increase doesn't disappear; it comes straight out of your profit, one sale at a time.

First, see the real impact

A price bump on one material doesn't hit every product equally. It depends on how much of that material each one uses. Recalculate the true cost of the affected products so you know the actual new cost, not a vague "things went up."

Then decide how to absorb it

  • Pass it on: raise the price to keep your margin; usually the right call if your pricing had room.
  • Absorb it: keep the price and take a thinner margin, only if the product can spare it.
  • Reduce the cost: find an alternate supplier, buy in larger quantities, or tweak the recipe.
A material price increase you don't respond to is a price cut you gave yourself without noticing.

Watch for the slow creep

The dangerous increases aren't the big obvious ones. They're the small, gradual ones across many materials that never quite trigger a reaction. Over a year they can quietly erase your margin. Reviewing your costs periodically catches the drift before it adds up.

Keep costs live, not frozen

Most makers price once and rarely revisit, so a material increase silently eats their margin for months. Keepsel works out each product's true cost from your current material prices: update a material's cost and every product that uses it updates too. A price increase is something you see and act on right away, not discover at tax time.

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