Wholesale price calculator
Thinking about stockists? Get your keystone wholesale and retail prices from your unit cost, and find out if your current pricing leaves room to wholesale at all.
Materials + your labor + packaging. Not sure? Use the pricing calculator first.
Keystone convention: wholesale = cost × 2 · retail = cost × 4. Nothing you type is saved or sent anywhere.
Suggested prices
Wholesale-ready means knowing your cost
The whole ladder stands on an honest unit cost. Keepsel works it out from your real materials and labor, and keeps it current as supplier prices change.
Start free for 30 daysWholesale pricing, explained
How do I price handmade products for wholesale?
The standard is keystone: wholesale = your full cost × 2, and suggested retail = cost × 4 (the stockist doubles your wholesale). 'Full cost' must include your labor at a real wage and packaging. If it doesn't, wholesale at ×2 quietly pays you nothing.
Why is my retail price supposed to be 4× my cost?
Because a shop buying at your wholesale needs to double it (their keystone) and still match your own store's price. If you retail below cost × 4, stores either can't stock you or will be undercut by your own shop: the #1 reason makers get turned down by boutiques.
What minimums should I set for wholesale orders?
Common practice: a dollar minimum for the first order ($150–$300) and lower reorder minimums, or case quantities per SKU (6/12 units). The goal is covering the batch-production efficiency that makes ×2 pricing work.
Start with an honest unit cost via the free pricing calculator, or browse all the free tools.
Ready for wholesale volume?
Keepsel keeps the true costs, the materials and the production runs that make ×2 wholesale pricing actually profitable.
Start free for 30 days