A launch or a drop (releasing a product, or a limited run, at a set moment) is a powerful way to sell. It concentrates attention and demand into a short window, which is exactly what makes it exciting and risky. Make too little and you sell out in minutes and disappoint people; make too much and you're left holding stock after the buzz fades. Planning is what tips it toward triumph.
Decide how much to make
Size the run to your real reach: your audience, how similar drops have gone, and whether it's limited on purpose. A limited drop that sells out builds hype for the next one; an open launch needs enough stock to meet the surge. Forecasting a new product applies here, so lean conservative if you're unsure.
Work backward from the date
- Set your launch date and your target quantity.
- Order materials early, with buffer for the lead time.
- Batch-produce ahead so stock is ready before you announce.
- Hold a little reserve (or reserve materials) for a fast restock if it's a hit.
A great launch looks effortless because all the work happened in the weeks before the announcement.
Don't oversell the drop
If demand could outstrip stock, decide in advance how you'll handle it: a hard cap, a backorder, or a waitlist for the next run. What you want to avoid is selling more than you made and scrambling to explain.
Run the launch on a plan
Launches reward preparation and punish guesswork. From the Maker plan, you can turn the run into work orders (up to 10 a month on Maker as a trial and 100 on Team, unlimited on Business and Enterprise) and ask Suli whether you have the materials for it, so by launch day the stock is made, the count is honest, and you can focus on selling instead of making.